Notes on building brands, products & systems that ship.
Thoughts on design, development, and automation — what we've learned building brands, products, and systems for founders and growing businesses.
A Brand Is More Than a Logo
When somebody asks for a logo, what they mean almost always is that the business has grown past the version of itself it built at the start, and nothing looks like it belongs together any more. The…
AI Agents: What They Can and Cannot Do Yet
Everyone reading this has been pitched one by now. The pitch is broadly the same wherever it comes from: describe what you want, and software goes away and does it, using the same tools your staff…
What to Ask an SEO Agency Before You Sign
We have sat on the client's side of this conversation more than once, next to somebody about to sign for work they cannot evaluate. The agency is fluent, the deck is polished, and the questions that…
Where to Start With Workflow Automation
The hard part of automating a business is not the technology. It is that once you decide to do it, everything starts to look like a candidate. Every form somebody retypes, every spreadsheet emailed…
Build vs Buy: When Custom Software Makes Sense
It sounds simple: buy if something off-the-shelf does the job, build if nothing fits. In practice both carry costs that never appear in the quote, and both bills grow. Most businesses get it wrong at…
Accessibility Is Now a Baseline, Not a Nice-to-Have
Web accessibility has spent twenty years on the wrong list. It sat with the things you would get to eventually, somewhere below the new brochure and above the office plants, and it stayed there…
Defining an Effective Problem Statement
The difference between a project that delivers value and one that simply ships on time usually comes down to a question asked at the start: what problem are we actually solving?
What Business Automation Actually Means for a Small Team
Ask five suppliers what business automation is and you will get five answers, each shaped by what that supplier happens to sell. That is most of why the word is hard to pin down. It has been defined…
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