Problem

Servca is a Lloyd's of London broker handling complex, high-value insurance. When we started working with them, their operations ran on spreadsheets, email threads, and institutional knowledge. Quotes lived in one place, invoices in another, and commission tracking required manual reconciliation across multiple sources.

This created two problems. First, the team spent hours on admin that should have been automated. Second, and more seriously, the lack of audit trails put them at risk during FCA compliance reviews. They needed a system that could track every document version, enforce CASS5 requirements, and give the finance team a clear view of money in and money out.

Solution

Stratify is a broker management system built specifically for Servca's workflow. It handles the full lifecycle of a policy: from initial quote through to invoicing, renewals, and refunds.

Every document is versioned and timestamped. The finance team can generate CASS5-compliant reports without pulling data from multiple sources. And because the system integrates with HubSpot, the sales team sees pipeline and policy data in one place rather than switching between tools.

Process

We started by shadowing each team: brokers, technicians, finance, and management. Insurance broking has its own logic, and we needed to understand how quotes become policies, how commissions get calculated, and where the compliance risks actually sat.

From those interviews, we mapped out four distinct user roles with different needs. Brokers needed speed. Finance needed audit trails. Management needed reporting. The system architecture reflected these differences rather than forcing everyone into the same interface.

We built the core policy and invoicing functionality first, then layered in integrations: Algolia for search, Power BI for reporting, PDF Monkey for document generation, and HubSpot for CRM sync. Each integration was chosen because it solved a specific problem better than we could have built in-house.

Results

Servca passed their MAZARs regulatory audit with the new system in place. The auditors could trace any transaction from quote to payment, with full version history and timestamps.

The finance team no longer reconciles commission data manually. Brokers spend less time on admin and more time on client work. And because everything flows through one system, management can see pipeline, revenue, and compliance status without requesting reports from three different people.